I love before and afters.. This one in particular I love.. since I love Jackie Wonders. Her old logo is hip and cute, but after talking to Jackie and seeing that she wanted to have detail incorporated….

I did what every designer does.. overstep their bounds.. and start whipping up a few. ( by a few.. I mean 10.)

It isn’t a drastic change.. but it defintely makes a HUGE difference.. and it is exactly what Jackie has been looking for. There is something about hand drawn elements that are captivating. I am not sure if it is the fact that it makes something down to earth, or if it just reflect certain people’s personalities and makes you feel like you know them.

One thing that Jackie and I talked about was avoiding the “cartoony” feel to her logo. By keeping her old font.. (the fabulous futura condensed.. one of my top ten.) and just adding in the hand drawn feather.. it was the best of both worlds. Corporate yet Down to Earth.

There will be more Jackie Wonders Branding to come. Be waiting!!!